Thanks to the perfect combination of culture and nature, hospitality and tradition, tranquillity and entertainment, Versilia holds a special place in the hearts of many travellers.
The beating heart of the Riviera Apuana, a small area of the Tuscan coastline at the northern end of the region, Marina di Massa is a popular location for locals and tourists alike, thanks to its good climate, its friendly and relaxed atmosphere, and its beautiful sandy beach, which runs along the entire coastline.
From Marina di Massa, the cycle path reaches Forte dei Marmi, a favourite destination for actors, footballers and show business personalities, making it one of the most exclusive resorts in Tuscany.
In Forte dei Marmi, the mountains embrace the beaches, culture meets good taste, art invades the streets, and the food is from starred restaurants.
In Marina di Pietrasanta you go there to enjoy the glamorous beach life, with beach umbrellas spaced far apart, top service and a good dose of nightlife.
If you have decided that Viareggio will be your summer holiday destination, you will discover a lively town full of services, a pedestrian promenade lined with magnificent Art Nouveau buildings, a hotel offer second to none, and of course a beach that is unrivalled in Tuscany in terms of services.
The port of Viareggio is of primary importance for the city's economy, including the tourist economy, since boats for daily tourist excursions leave from here, for other locations in Versilia and even for the Cinque Terre.
How to reach Versilia? Take Autostradale buses, with departures from Milan and Lodi, for the entire duration of the summer from 14 June to 7 September 2025.
Autostradale has created a varied and extensive sales network to reach and satisfy every type of traveller:
- - Own travel agencies in Milan: Autostradale Viaggi in Piazza Castello 1
- - Commercial collaboration with bus stations in Milan - Lampugnano Bus Terminal
- - Collaborations with agencies in Milan, Lodi, various cities in Lombardy
- - Collaborations with agencies and tourist offices in Versilia (see flyer)
- - Online sales through www.autostradale.it, www.busitalia.it
For any information/requirements/needs, we are at your disposal at the following number: 02.30089500.
We look forward to seeing you on board!